The convenience store industry’s young executives and leaders of tomorrow face unique challenges as they grow their businesses in the competitive convenience store market. YEO was formed specifically to addresses these challenges and help the industry’s next-generation leaders identify solutions with others in their age group.

YEO’s mission is to cultivate young talent in the convenience store and petroleum industry through implementation of education and networking. The YEO Conference in Boston will continue this mission to help foster superior leadership skills in young executives across the convenience store and petroleum industry.